GetYourGuide raises USD 194 million in new funding to fuel the future of the experience economy

GetYourGuide, which started in 2007 at ETH Zurich with the support of Venturelab, is now a leading online platform for booking travel experiences. They have secured an impressive USD 194 million in new funding to grow further.

GetYourGuide started its journey in 2007 with a Venture Challenge course at ETH Zurich and became a leader in the travel industry. GetYourGuide has been dedicated to helping travelers unlock unforgettable experiences in various destinations worldwide. However, the COVID-19 pandemic brought the travel industry to a standstill, leaving GetYourGuide facing unprecedented challenges. Despite the obstacles, the company seized the opportunity to strengthen its foundation and has since experienced a remarkable resurgence.

Johannes Reck, CEO and co-founder of GetYourGuide expressed his enthusiasm about the funding round, stating, "We have raised USD 194 million in new funding, which includes an USD 85 million Series F funding round led by Blue Pool Capital, KKR, and Temasek. UniCredit also led the Revolving Credit Facility (RCF) of USD 109 million, with participation from BNP Paribas, Citibank, and KfW." Reck added, "Where others despaired, we saw a unique opportunity to improve the foundations of our business so that we could return as a bigger and better company. We've once again lived up to our ambition: Since the end of the lockdowns, travelers worldwide have flocked to GetYourGuide and booked with us at unprecedented scale and frequency."

GetYourGuide's success in the face of adversity highlights the growing importance of the experience economy and its potential to shape the future of travel and leisure. As the travel industry begins to recover and adapt to the new normal, the demand for unique and immersive experiences is at an all-time high. The significant investment will enable GetYourGuide to expand its offerings, enhance its technological infrastructure, and further innovate the experience economy.

GetYourGuide has been experiencing impressive financial growth and attracting substantial funding. GetYourGuide's dedication to delivering exceptional experiences and innovative solutions has resulted in a total funding of USD 886.2 million, enabling the company to expand its operations and offerings further.

"In GetYourGuide's early years, many investors and institutions did not believe in our model; the travel experiences category was new. We remain thankful for VentureLab’s support in the beginning and their support as we continue helping more people unlock unforgettable experiences," said Johannes Reck, CEO and Co-Founder of GetYourGuide.

GetYourGuide started in a Venture Challenge course at ETH Zurich, participated in Venture Leaders Technology in 2010, was ranked at the TOP 100 Swiss Startup Awards from 2011 to 2013, and as a TOP 100 Scale-up in 2019.


 GetYourGuide co-founders: (f.l.t.r) Tao Tao, Martin Sieber, Johannes Reck & Tobias Rein